Yes, there is a WhatsApp API. It’s specially designed for small and medium businesses that want to take advantage of WhatsApp’s popularity to improve their sales and boost their customer support. With this API, companies can easily introduce WhatsApp into their tech stack. They can provide the best possible customer care in multiple ways: participate in multichannel/multiparty interactions, create automated chatbots like GoLiveBot, deliver notifications, alerts, and updates, integrate WhatsApp with their CRM, and more. Since WhatsApp is popular all over the world, brands can leverage this API to talk to customers, no matter their location.
The WhatsApp API is a solution for medium and large businesses to introduce WhatsApp into their customer support tech stack. It enables them to connect with their customers at scale to share information, answer questions, address concerns/complaints, and even send auto-notifications and alerts. The WhatsApp API is not an app, and there is no front-end interface.
Unlike the WhatsApp for Business app, the WhatsApp Business API is not free. The cost varies depending on the WhatsApp Partner, also known as a Business Solution Provider (BSP), who sets up the API for the business. BSPs pay WhatsApp to connect to the API and then offer the service to their customers, such as small and medium businesses. Each BSP determines its own pricing.
Business users cannot simply download the WhatsApp API. To obtain the API for their small or medium business, they need to go through a Business Solution Provider (BSP) like GoLiveBot. Another option is to work directly with Facebook for Business by filling out a form with relevant business information. However, this process is slower, as Facebook and WhatsApp review each application individually. Going through a BSP is faster because these firms are already vetted by Facebook.